Pronounced: day pro-FOON-dis, adv
Notes: I didn’t know this phrase, but I tried to work it out, and didn’t get it right
The word masstige, as a noun, means “products that have the perception of luxury, but are relatively affordable and marketed to masses”. As an adjective, it means “relating to such a product”
This word came into usage in the 1990s
Background / Comments
Our word is a combination of mass market and prestige.